milwuakee-floor

30 For 30 Short: Mecca

The ESPN acclaimed 30 For 30 series released yet another superb documentary this week – this one a 30 For 30 Short: “Mecca: The Floor That Made Milwaukee Famous”.

One of the world’s most renowned pop artists, Robert Indiana, was commissioned for an outside-the-box project for both him and the NBA: the floor at Milwaukee’s old Mecca Arena, home to the flourishing Milwaukee Bucks and the collegiate Marquette Warriors. The doc discovers the idea behind reaching out to Indiana (you know his famous ‘LOVE’ sculpture), the unveiling of the masterful floor (the giant M’s and Milwaukee font/spacing are my highlights), and what happened to the floor after the move to the current day Bradley Center. It was an interesting story to follow in the 30 For 30 and I marvel at the marketing and local impact the floor had for Milwaukee. It definitely raises the thought of why court design hasn’t been put in the hands of more renowned artists around the world today (though recent NBA court designs like the Timberwolves or Suns have been well-done).

Watch and learn the legend of the Mecca here.