The Kobe Piano, The Kobe Pen, Kobe Kobe Beef, The Kobe Light Bulb #madebykobe

Kobe‘s latest instagram is a video that had me appreciating the branding. Kobe’s ‘Mamba’ logo is placed on all of the above — certainly not the first things you’d associate with a star basketball player. I caught the piano a couple of days ago and the sleek customization of it was an instant eye-catcher. I thought it was just a personal piece for Kobe just looking at the image, but as you can see from the commercial, it’s a part of the new campaign. I hope this will continue with more of these seemingly everyday objects being associated with the Mamba. Superb job thus far by Nike. Ha @ the “Kobe Kobe Beef” and the commercial.