Sochi’s “Mt. Rushmore”

If you have a Facebook friend in Sochi for the Winter Olympics right now, here’s the full explanation on their new profile picture.

At the entrance of Sochi’s Olympic Park lies a new innovative installation by Asif Kahn Studio called the “MegaFaces”, a.k.a. the “Architectural Mount Rushmore”. According to Asif Kahn Studio, MegaFaces “contorts itself to recreate 3D images of the faces of visitors relayed via digital face scans made in photo booths installed within the building.” In other words, take a picture inside and it’ll appear three-dimensionally at the entrance. The aesthetic is naturally very cool and really only seen in sci-fi movies (oddly enough, The Mummy comes to mind — wasn’t the villain CGI’d as sand?), but I love this even more because of the deeper explanation.

“For thousands of years people have used portraiture to record their history on landscape, buildings and through public art. While the Internet is the place we record our history now, remarkably faces remain at the centre of this narrative. Whether we are taking a self-portrait and posting it for our friends to see, or texting an emoticon to show how we feel, we’ve translated a fundamental means of self-expression into a new medium. That is why I think of this pavilion as a synergy between architecture and digital platform. At the same time it’s a monument to all of us. The concept is to make people the face of the Olympics.”

- Asif Kahn Studio

I couldn’t agree more about the connection between the installation, the technical architecture behind it, and how a person’s face representative in this fashion is also representative of our current digital interaction.

Browse the gallery above and watch a video of the 3D selfies below — a must-see to see the movement of the pieces.

h/t ArchDaily