‘Untucked’ — Danny Pudi’s doc on 1977 Marquette
I love 30 for 30s and ‘Untucked’ is the latest must-see in the ESPN series. The 15 minute short is directed by Community actor Danny Pudi and focuses on the groundbreaking untucked jerseys of the 1977 Marquette basketball team that went on to upset its way to the national title under Coach Al McGuire. Pudi, or Abed as we all know him, is a 2001 Marquette alum and talked to the likes of Doc Rivers (another Marquette alum), Scoop Jackson, and the team’s star player Bo Ellis — dare I say, the Kanye West of 1970s basketball.
The Kanye West?! As the documentary reveals, Bo Ellis was a fashion major and Coach McGuire allowed him to design what became the next flashy trademark of Marquette’s stylish attire: the untucked jerseys. The jerseys were ahead of its time, and were outlawed shortly thereafter for a behind-the-scenes reason that rivals thought the stylish appeal gave Marquette an unfair advantage in recruiting. Plus, they brought Marquette some good fortune! They upset North Carolina in the finals in Coach McGuire’s last game. That’s just as ‘G’ as the star player designing the jerseys. Watch and enjoy this fascinating look at 70s basketball and 70s design and fashion below!
A couple subtle presentation notes that warrant mentioning: the sketches as overlays were such a nice touch to emphasize Marquette’s progressive jersey designs. You’ll notice it throughout, but what you may not notice… Danny Pudi’s nod to friend, Community better-half, and rapper Childish Gambino by using the beat for “All The Shine” in the first set of interviews after the intro. Here’s what I envisioned upon picking that up…