Hype Hotel @ SXSW

One of the toughest parts of SXSW is choosing which parties/shows to hit on a day to day basis. In an ideal South By you’d be able to catch a day BBQ on the east side, maybe head to another party for a couple drinks, and end the night downtown at a more intimate show. But with people flocking to shows with the biggest names, free drinks, or free food, it often doesn’t matter what credentials you’ve got because most larger parties will reach capacity long before the night is over. That’s not to say you shouldn’t go to a larger event, but get there early. Wednesday night I knew I wanted to get into the Boiler Room, so I was in line two hours before doors opened. Was it worth it? You bet your candy ass it was.

So Saturday I let the rain fall, and when it’s stopped I got up and out in line for Hype Machine‘s Hype Hotel, which turned out to be one of the better experiences I had this weekend. I was in line for no more than twenty minutes, and when they check your id you receive two tickets for free Taco Bell tacos, and four free drink tickets (Tiger Woods fist pump). I grabbed a handful of drinks and started walking around only to find a most affordable massage – $5 (pre scandal putt for the win Tiger Woods fist thrusts). Now ya boy is two tacos, two red bull vodkas, and a massage deep before Mick Jenkins has taken the stage and I can easily say this has been the best pregame ever.

Mick took the mic and Chicago was very much in the building. Highlighting The Water[s] as well as a new joint, it was a hell of a start to the last night of SXSW.

ICYMI: Mick Jenkins on Sway in the Morning, SXSW

UPDATE: I was just reminded I ate the tacos after the show. I was also just reminded it’s Monday, not Sunday. So that’s where I stand.