‘Compton’ by the numbers
Dre’s first album in 15 years was naturally met with a lot of curiosity. Apple Music told the New York Times that Compton was streamed 25 million times on their service and sold half a million downloads, which boasts 11 million subscribers. To put that in perspective, Drake’s IYRTITL had 48 million and Kendrick’s TPAB had 39 million, with the bolster of also being available to Spotify’s 20 million subscribers.
Compton also debuted at #2 on the Billboard 200 moving 295K units (behind Luke Bryan’s Kill The Lights).
As for Straight Outta Compton, it has already surpassed its $29 million budget with a whopping $56.1 opening weekend. Universal predicted $25-$30 million for opening weekend, but I wonder if that was even with the smashing success of the ‘Straight Outta Somewhere’ campaign that moved 5.4 million downloads. The biopic outdid MI:Rogue Nation’s paltry $17 million opening weekend in the U.S. ($46.1 international, though.) I would have thought MI:Rogue Nation would get top billing but upon quick reflection, Straight Outta Compton was everywhere so today, I’m not totally surprised. Still, very surprised though and just how much the movie made.
It was also helped by almost universally positive reviews, from critics and tastemakers here in the hip hop industry. I’ll add my 2 cents to that too as I saw the film last night and came away with no complaints. The cast was fantastic, the plot struck a great balance of the key points in the N.W.A. timeline, and F. Gary Gray did a tremendous job directing the film artistically. Needless to say, go see it if you haven’t yet!
To conclude, a couple bonus tidbits. For one, I missed this DJ Premier interview with Billboard who talks about his entire history with Dre, recording “Animals” with him for Compton, and even revealing Talib Kweli had a verse for the song that they may save for a remix (hopefully adding Common to it as well.) I guess this happens in time for the movie’s release on Blu-Ray!?!
Lastly, someone re-created N.W.A.’s “Straight Outta Compton” music video using GTA V and it’s pretty awesome to view it from this lens. Enjoy below.