Instagram launches @Music channel

Cool news for music heads and aspiring artists alike as Instagram has launched an official @Music channel. The official words from CEO Kevin Systrom are below, with Questlove kicking things off with IG. I hit the follow button and can see this becoming a nice little outlet for fans and tastemakers too.


The music community is — and always has been — an important part of Instagram. For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.

Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.

Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.

Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music — we think you’ll discover something new. — Kevin Systrom, Founder and CEO

Art by @jaredeberhardt