Every year SXSW gets bigger and bigger, but did this year get too big and crazy? There is such a thing as too much of a good thing. I hope that made sense.
As expected, there was music everywhere. People lined the streets hoping to get a glimpse a celebrity or catch a free show. Everything from Lady Gaga showing up at the Doritos Stage, Ludacris at the Dickies, Rick Ross bringing Erykah Badu to help him close down the Fader Fort Saturday night, SXSW was very sure to please.
Video by Lerin Lockwood
And of course… there were the parties. Nothing like coming up to the Illmore to see Steve Aoki and capping the evening off with G-Eazy. The parties went on till 6 in the morning, even when the liquor ran out closer to three. Moving from the previous year’s mansions, this year was at a youth center. It was a little bit of a throwback vibe. I almost felt like I was at my high school’s homecoming. The line up was still sick though and of course, Steve Aoki caked some concert goers.
Some of the hottest house parties were Soundcloud who introduced the public to some great hip-hop acts that will really make some big waves this year. Soundcloud hosted a laid back but really solid set Thursday night with Ab-Soul, Isaiah Rashad, Chuck Inglish, and the perfect ending with Schoolboy Q. During the daytime, the Spotify House was solid. Filled with interactive demo walls of their upgrades to Spotify, trivia games, free food and drinks, and brand new sounds from up and coming artist Vancejoy. I love coming back from Austin with a filled playlist that I will be sharing later this week.
Schoolboy Q performs “Man of the Year”
Live at the Fader Fort (Video via Fader Fort)
Always a go to spot, with the 3 block line to prove it, the Fader Fort opened and closed hard bringing in unthinkable lines everyday. From old school smash hits like Jeremih’s Birthday Sex and Jojo’s Leave Get Out, to new songs by Chromeo, Vic Mensa, and lastly Rick Ross shutting down the fort, Fader has become an institution and definitely a festival within itself. Then there was’s Ludacris’s Friday night show. He came out so hard the soundstage basically imploded forcing a 10 minutes intermission at Dickies. He made sure to come even harder, playing throwbacks like Stand Up and Whats your Fantasy, I think this my favorite show. Thanks BMFMedia for hosting.
Childish Gambino seemed to have OWNED SXSW. Everyday he had something. From his appearance at the MTVU Woodies, his Hackathon, and his Saturday night free show in Butler Park, Gambino owned it all. I didn’t get to check out all of his shows (I know, I’m kind of bummed), but I will be seeing him in concert on Wednesday in Chicago. Though Wednesday night’s tragedy had a looming presence on Thursday’s shows and with Tyler the Creator inciting a riot and later being arrested at the airport proves how out of hand anything goes at SXSW. Would I do it all over again? Yes, absolutely, because seriously I wouldn’t know where else I could experience anything like this. Every year is a wild card. As always, follow us on Instagram and Twitter for the latest updates.