empathy-test-losing-touch

Empathy Test ‘Losing Touch EP’

The story of how I discovered Empathy Test is a heartwarming example of great marketing. With my eyes and ears on everything NBA Playoffs this time of year, a recent string of artistic vines released by ESPN have magnificently captured some of this year’s biggest moments. The first one I saw happened to be this weekend and I had to post it to the Design section:

The vines for ESPN were excellently created by Richard Swarbrick (a quick click there for his Twitter will show you all of them) and for each one, he credited the music to Empathy Test.

Here’s where the fun begins – discovering what infectious, powerful melody these 6 second playoff clips were set to.

I googled ‘Empathy Test’ to soon find out they are a synth/electro-pop duo (Adam Relf and Isaac Howlett) coming from London and signed to NYC’s Stars & Letters Records. A couple clicks later and I’m on their bandcamp pressing play on the 4 tracks on their debut Losing Touch EP, released this past February, searching for that beat in the Vine.

I actually thought the first track, “Losing Touch”, was initially the Vine until I replayed both and quickly realized “Last Night on Earth” (track 3) was the tune I was looking for. What’s cool about this momentary confusion though is that it speaks to the similar impact of the energetic synths that these two records have, and no surprise, they’re my top two of the four on the EP. You’ll also soon discover that each of the four tracks are flanked with high-pitched pop vocals that combined with the production sounds like a soundtrack for a movie. I’m thinking Drive and I feel I won’t be alone.

Whatever the movie, it deserves to be in one. All four tracks are a great soundtrack for your drive, workout, work, or really anything. Empathy Test has been my go-to all week as I’m glued above and on their SoundCloud for even more tunes. Nice choice, ESPN, NBA, Richard Swarbrick. Here’s to paying it forward on my end too. Enjoy!

Today’s Vine for last night’s Game 1…