Deaf Seahawks FB star of Duracell commercial

Trust the power within

I just caught wind of this new Duracell commercial and the story of Seahawks fullback Derrick Coleman — an inspiring one to say the least. The one-minute spot does a brilliant job of telling it and it’s hard not to fill joy and motivation afterward.

The context: Derrick Coleman has been deaf since he was 3, but pursued his career in football after a successful college stint with UCLA still led him to be undrafted. He’s played for the Seahawks this season, scoring a touchdown on Monday Night Football in December vs. the Saints, and becoming the first ever deaf offensive player in the NFL. With the Seahawks one game away from a Super Bowl, this commercial couldn’t come at better timing to especially amp up the “12th Man” (I love the ode to those fans in the commercial.) Coleman himself narrates the commercial and his concluding words were the most chilling. If you don’t want to be spoiled, look away now and press play above.

“They didn’t call my name… told me it was over… But I’ve been deaf since I was three… so I didn’t listen.

…And now I’m here. With the loudest fans in the NFL cheering me on. And I can hear them all.”

- Derrick Coleman, Seattle Seahawks fullback 

Trust the power within! Love that “why” brand essence for Duracell, which has a direct and general meaning to it. Our version of that is “Gowhere You Love” and that’s what I feel as well at the end of this one-minute commercial. See for yourself, in case you haven’t yet above.