Beats Music launch preview
The next step for Beats by Dre is more commercials depicting fanbases as ravenous vultures their new music streaming service entitled ‘Beats Music’. Billboard got the preview of the app, which will launch on January 21st. The details of which are below. I’m intrigued, but as someone content with the music I have on my phone (which features many independent releases we post on Gowhere that aren’t on streaming services), I’m not sure if I’ll take the leap. But hey, that’s what free trials are for, right? The artists interaction has some potential.
The service will initially carry 20 million songs and will be available on Apple’s iOS, Windows Mobile, Google Android, Sonos and Web browsers. AT&T serves as the partner in the launch which will offer its customers a 7-day free trial of the service. Afterwards, the service would cost $9.99 a month. Customers can also opt for AT&T’s family bundle which would come with a 90-day free trial. Once the trial period runs out, Beats would charge $14.99 a month, but allow up to 5 people and 10 devices a full, on-demand access to the streaming service. In addition to this, Beats has partnered with Target for a promotion that would give away 30-day free trials to a customer who buys anything from the store’s electronics department. (via HHNM)
Says Jimmy Iovine:
We built something that works for us, for me, our friends, Dr. Dre. We enjoy using it. It’s what we would like to have, and we built it to where we felt it could help others.