Drake OVO Raptors Lint Roller: $55K eBay
The backstory: Game 2. Drake, sitting courtside, vigorously rolls his black pants with a lint roller he brought from home.
Game 5. The Raptors next home game. The team cleverly teams up with its ambassador to giveaway 1200 OVO Raptors lint rollers to lucky fans. The news incited a fun twitter interaction between myself and Bounce — the company winning by co-branding with Drake.
Today, one of the 1200 lint rollers sold on eBay for a whopping $55,000.
Open invitation to Drake: I’m looking across the table at clear masking tape that I’d be happy to put the OVO Owl on. We’ll put this one, half-used roll of masking tape on eBay and split the profits. I’ll have my people get in touch with your people.