Pharrell signs with adidas
First Kanye, now Pharrell. adidas is clearly on the come-up in a major way.
Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.
The collection will launch in Summer 2014 and will include Pharrell’s Bionic Yarn, which turns ocean debris into usable materials.
This should be a fresh collab. I always vibed with P’s fashion sense, giving him a pass for the buffalo hat though, and so I think the new adidas Originals will be something all the cool kids will be wearing this summer. Video from adidas announcing the collab below…