Common “Kingdom” f/ Vince Staples

For the 1st single to Nobody’s Smiling, Common enlists Hype Williams to direct a mini-movie of sorts, clocking in at over 7 minutes. The video kicks off with a spoken word intro first set to cold looks at the iconic Chicago skyline – the palette perfect as a transition into the harsh reality and mood of the streets. Cue the choir for “Kingdom” and the No I.D.-produced record acts as the audio backdrop the rest of the way for a series of scenes that depict the life of a young hustler doing what he chooses to do. The NSFW visuals even take a turn to the strip club. As such, Hype and Com provide a raw, real look at what’s being reported in today’s urban youth culture, specifically with Common’s words on his hometown of Chicago. I dig the direction of the art piece to let the messages of “Kingdom” reign larger. Easy must-watch and easy *Tibs Fav.