“Within days”, too.
Forbes is reporting that YouTube is prepping the launch of its new music streaming service, rumored to be called YouTube Music Pass, and as part of its launch, it will remove videos or songs by indie artists represented by labels whom they don’t have a deal with. (Fortunately, VEVO is a third party so, as the article notes, artists like Adele and Jack White will still retain their videos there.)
Google has stated that any label—meaning smaller, independent ones—that does not sign a deal with them will not only be left off the new service, but will have their content taken down from the original, free YouTube.
Vice President and Global Head of Business at YouTube Robert Kyncl recently claimed that they already had deals with 90% of the industry, and that they had no choice but to move forward.
“While we wish that we had 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” he stated.
C’mon Google! Why restrict our voice, our art. I just don’t agree with preventing the spreading of information and that’s the core issue with this new deal. YouTube streams and videos are a large reason why independent artists grow organically, especially with users moving from related video to the next. As the removal takes place, again “within days”, I hope my uproar amongst the uproar will grow even louder to restore the change and allow the true freedom of expression that will only help gain looks to YouTube’s Music Pass, of which I’ll pass.
Fans, artists alike – what do you think? Tweet me @gowherehiphop.