Kendrick Lamar “i” for NBA on TNT

We’re only 8 days away from the start of the NBA season and that means goodies like this are going to start to make their presence felt. NBA on TNT has selected Kendrick Lamar’s new single “i” as the musical backdrop for Premiere Week. Below, watch the first of more 30 second promos to come starring K. Dot rhyming one of my favorite parts of the song amidst a flurry of NBA highlights. Now we just need a GIF of Kendrick doing the Carmelo ‘3’ celebration.

Watch here.

This also brought me back to Kendrick’s All-Star Game performance earlier this year. “M.A.A.D. City” bangs with that live band.