#KendrickSeason is in full force as, on the heels of a couple new interviews and SNL less than 2 weeks away, Kendrick Lamar drops the music video for “i”. Feel-good vibes abound as a white-teed Kendrick dances his way throughout L.A. I especially love the scene of him and homies dancing at sunset. And this one too:
Maybe it’s just me, but I certainly feel the therapeutic release that creating this video was for Lamar. As he puts it in the song, he’s been dealing with depression and the above scene embodies the darkness and the breakthrough as well. I liked “i” when it came out and even more as time has progressed. The video certainly adds to that. Enjoy up above!
Directed by Alexandre Moors & The Little Homies.