You know this will be a fun video on the silly side when you see Big Sean lining up at QB and Coach Kanye West making a cameo. The football themed visuals, directed by Lawrence Lamont, add a different flair to the breakup anthem “IDFWU” as Sean gets distracted by a cheating lady friend in the stands. This leads to the one Kanye line in the video — “focus.” Product placement galore as well in a video that also stars the co-producer DJ Mustard. To keep it real, I wasn’t really a fan of the concept in general and think they shoulda gone even more all the way comedic given the story. Coach Kanye really needed a Coach Ditka moment too. Perhaps the GIFs and MEMEs that are sure to come from the video will add some more of that to the mix, ha. I’ll update with a few if I see some good ones.