Kendrick Lamar “i am”

Powerful words from Kendrick Lamar above, spoken word/narrated style, for a cinematic new video for Reebok, directed by Anthony Mandler. It’s an ode to Compton and┬ácelebrates the limitless potential of youth.

I’ve been vibing with Kendrick’s messages since “i”, then “Pay For It”, and now this. He’s definitely doin’ his part and I have a feeling this sophomore album will deliver if it’s along these lines.