Rihanna: Puma creative director

Cool news via Rihanna’s instagram earlier today as she revealed her signing on as Puma’s new womenswear creative director.

Smart move by the brand, given her icon status in general, let alone in the fashion world. Ri-Ri is expected to lead the customization of existing lines and, as you’d imagine,┬ádesigning new kicks. Some more photos via @BadGalRiRi below.

creep #puma

A photo posted by badgalriri (@badgalriri) on

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such a fuckin lady. #germany

A photo posted by badgalriri (@badgalriri) on

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calling. all. bitchez. #PUMA

A photo posted by badgalriri (@badgalriri) on

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A photo posted by badgalriri (@badgalriri) on

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on the dotted line. #PUMA

A photo posted by badgalriri (@badgalriri) on

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the face you make when you the Creative Director of a sportswear company #PUMA

A photo posted by badgalriri (@badgalriri) on

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nothing is impossible with God! Very grateful for this opportunity #puma

Uma foto publicada por badgalriri (@badgalriri) em

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