Rihanna: Puma creative director

Cool news via Rihanna’s instagram earlier today as she revealed her signing on as Puma’s new womenswear creative director.

Smart move by the brand, given her icon status in general, let alone in the fashion world. Ri-Ri is expected to lead the customization of existing lines and, as you’d imagine, designing new kicks. Some more photos via @BadGalRiRi below.

creep #puma

A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 6:00am PST

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such a fuckin lady. #germany

A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 6:05am PST

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calling. all. bitchez. #PUMA

A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 8:28am PST

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A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 8:32am PST

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on the dotted line. #PUMA

A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 9:14am PST

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the face you make when you the Creative Director of a sportswear company #PUMA

A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 9:42am PST

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nothing is impossible with God! Very grateful for this opportunity #puma

Uma foto publicada por badgalriri (@badgalriri) em Dez 12, 2014 at 9:46 PST

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