This morning, the hip hop world was shaken at the news of the passing of A$AP Yams, only 26 years old, and one of the founding members and managers of the A$AP Mob. He was instrumental in setting up the careers of A$AP Rocky, Ferg, and the entire Mob, citing their first jump to fame through their unique utilization of tumblr.
When I heard the news through various forms of tributes on social media by many of the game’s biggest artists (below), I immediately recounted our own, lone personal experience with ASAP Yams. In fact, to date, this is still an e-mail that stands out amongst the thousands we’ve ever received.
The backstory: flashback to November of 2011. We were organizing plans to throw our own SXSW Showcase in the spring of 2012 and began the process of reaching out for artists months in advance. At the time, A$AP Rocky began his breakout and was on our short list of people to reach out to. With no direct plug to the Mob, we found a general e-mail to send a proposal.
Yams got back to us. And this e-mail remains a sign of A$AP Mob’s loyalty to their fans and speaks to how Yams looked out for those who supported him and his movement from the beginning.
Isn’t that awesome? We were pleasantly taken aback by the response and to date, we haven’t received an e-mail that asked specifically for something like this. The end of the story isn’t all too exciting. Unfortunately, our SXSW 2012 showcase never came together until 2013 and we never formally met A$AP Yams. But for this e-mail to still stand out to me years later means it was something special. It alone made me respect the Mob more and made me more of a fan. And after all, if you’re an A$AP Mob fan… or even if you may not be, how can you not appreciate this e-mail, heart, and authenticity?
So today, we have Yams, the Mob, and their friends/family in our thoughts and prayers. No cause of death has been released. It’s just clear that we lost a good dude who was universally respected by peers all around. Just take a look below. Much #respect to A$AP Yams as well.