Now this seems fair.
In advance of their mysterious, but soon drop date of their much anticipated Kanye West collection…
UPDATE: The collection will premiere during New York Fashion Week, February 12th, confirmed by Complex.
…adidas has released a new app to try and ensure a fair playing field for would-be consumers. It’s called ‘Confirmed’ and works simply to notify you through the app when products are available and give you the ability to reserve your order. Simple enough, but will it be effective? It certainly could.
I downloaded it with high hopes but also was quick to see this is NYC only (so far). Still holdin’ onto the app for that inevitable Chicago release too, amirite?