adidas releases app for Kanye release

Now this seems fair.

In advance of their mysterious, but soon drop date of their much anticipated Kanye West collection…

UPDATE: The collection will premiere during New York Fashion Week, February 12th, confirmed by Complex.

…adidas has released a new app to try and ensure a fair playing field for would-be consumers. It’s called ‘Confirmed’ and works simply to notify you through the app when products are available and give you the ability to¬†reserve your order. Simple enough, but will it be effective? It certainly could.

I downloaded it with high hopes but also was quick to see this is NYC only (so far). Still holdin’ onto the app for that inevitable Chicago release too, amirite?

h/t Four-Pins