The release of the week was of course Kanye West’s “All Day”, which is not officially out yet just on replay via the live performance debut at the BRITs.
You know by now… the beat goes. But who was behind it? It’s easy to assume Kanye, but French Montana instagrammed it was co-produced by himself and an unknown named Velous.
Well, meet Velous.
MTV was able to link up with the New Yorker and Velous described his role in crafting the beat that we’re all soon going to get hype to. The summary: he made it for French, Kanye somehow heard it and loved it and then he and French (yup French too) added their own layers and tweaks. Watch Velous describe it more in-depth above. Can’t wait for this studio version.
ICYMI: Kanye x Zane Lowe (Full Interview + Quotes)