Serena comes from the same city I come from, so I know the pain that she feels. I know the loss that she has. That was my approach on the record. You gotta pull from that. You gotta pull from everything that you hate about yourself, everything that you hate about where you come from, and turn it into something positive.
– Kendrick Lamar
Beats By Dre provides a sweet, introspective sit-down with Jay Rock & Kendrick Lamar, plus producer Sounwave and TDE’s Ali, as they all discuss the inspiration for the aggressive and real lyrics and how the beat was formed around it (and vice versa.)
For any nerd of the creative process like me, you’ll enjoy this as the video provides some new insight and a pretty clear story of how “Pay For It” (long been in the rotation) came together. Starting with some true words from Kendrick above. The way he and Jay Rock conclude the video is pretty neat as well, I couldn’t help but nod my head in agreement. I just wish they sat down with the singer Chantal for the track because her vocals are a big part of why I like it too.