*applauds* the marketing behind this. *standing ovation*
It all began with this tweet, giving fans in Los Angeles 1 hour to get to the first address.
9pm. meet me here. 8950 Sunset Blvd. 930pm. meet me here. 8466 Melrose Ave.
— Kendrick Lamar (@kendricklamar) March 25, 2015
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As it turned out, Kendrick Lamar, complete with a full band, performed a surprise concert on a MOVING TRUCK through traffic and for what apparently was a 5K. In conjunction with Reebok’s #GetPumped campaign, fans got their workout soundtrack come to life. Ha! I love it. Would definitely be running along with the crowd.
I also love to imagine what these cars stuck behind the truck were thinking… damn! Some video clips give the concept some justice below…
UPDATE: One more added.
A video posted by Emile Haynie (@emilehaynie) on
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Mobbing with @kendricklamar pic.twitter.com/Z0kR934ZMw
— Marcus Troy (@marcustroy) March 25, 2015
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Mobbing the la streets with @reebok @kendricklamar #GetPumped pic.twitter.com/LQvDccqeAQ
— Marcus Troy (@marcustroy) March 25, 2015
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Kendrick Lamar is currently playing a show on the back of a moving truck in Hollywood being chased by fans. pic.twitter.com/jlLsM8cFzO
— Rap Favorites (@RapFavorites) March 25, 2015
Gowhere Hip Hop 