Kendrick Lamar’s surprise L.A. concert… on a moving truck

*applauds* the marketing behind this. *standing ovation*

It all began with this tweet, giving fans in Los Angeles 1 hour to get to the first address.

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As it turned out, Kendrick Lamar, complete with a full band, performed a surprise concert on a MOVING TRUCK through traffic and for what apparently was a 5K. In conjunction with Reebok’s #GetPumped campaign, fans got their workout soundtrack come to life. Ha! I love it. Would definitely be running along with the crowd.

I also love to imagine what these cars stuck behind the truck were thinking… damn! Some video clips give the concept some justice below…

UPDATE: One more added.

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Oh @kendricklamar

A video posted by Emile Haynie (@emilehaynie) on

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