Jay Z launches TIDAL streaming service

UPDATE: This video drives home the artist support on 100 levels. Best part about this is clearly Daft Punk sitting at the conference table and not thinking twice about it.

UPDATE 2: Jay Z, Kanye, Rihanna, Nicki Minaj, J. Cole, Usher, Daft Punk all took part in the press conference today, and Jay Z spoke on TIDAL with Billboard here.

CBYZpSvUgAAy3DA

***

Watch out for this new wave of a streaming service as Jay Z has launched TIDAL — his foray into the music streaming world.

If you’re curious, you can test out the service with a free 7-day trial soon on Monday, wherein afterward it’s $19.99/month for what they call “the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.” (The $19.99/month is for “high-fidelity audio” (better than Spotify’s 320 kbps and iTunes’ 256 kbps, supposedly, and $9.99 for standard quality audio.)

In just the past hour, a few of Hov’s superstar friends have joined the movement with more sure to follow. (Beyonce also changed her profile photo but didn’t tweet… SMH… jk…) Artists will apparently get paid more for streams of their music on here too, but more on that detail still to come.

Will this change the way music is consumed in 2015 or fad out? *looks below* I think this will stick around.

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

Apparently, Rihanna’s new single BBHMM, which she performed live at the iHeart Music Awards tonight (see: previous post), is only available on Tidal right now. That’s a way to reel in new listeners.