Gatorade “We Love Sweat”

Not all sweat is created equal…

And with Michael Jordan saying it, I believe it. Ok, idolization aside, Gatorade does spin sweat pretty well here. You’ll see why after this MJ-narrated new spot “We Love Sweat” above. Serena Williams and Usain Bolt are among the athletes shown, but some throwback footage of MJ practicing would have been a nice touch here too. (The shot of all those tennis balls on the other side of the court though was the best.)

From a branding perspective too, I love that “Keep Sweating.” mantra at the end. Hey, we can all relate to that — athletics or not, right? #HardWork