#FBF Kid Cudi x GWHH @ SXSW

Today’s been a Kid Cudi day for me.

It started when I had the notion to check the video above in our archives because it had been blocked for some time by one of those label copyright infringement warnings, you know those… (¬_¬)

But to my pleasant surprise, the video played and it was unblocked!

I relived the classic performance by Cudi, not only because of how he kills it, but also for sentimental reasons. It’s not just mine, but probably collectively, our favorite concert video we’ve produced of all-time.

This was a secret show for SXSW and there was a mere Twitter account to follow that would reveal the performers and location of the night… that night. I remember we were at Peter Rosenberg’s Hot 97 showcase and scanning my phone to see that it was Kid Cudi headlining and he was to go on in any minute. I gathered some of the team to make the 10 minute walk to the venue, get in, text the rest of the video crew to get here quick because it’s about to close and Cudi is already on stage. Our 3 video guys: co-founder Maks G, Teddy Waffles, and Eugene IMP roll in as seemingly the last people to be let in, then immediately split up — right, center, left respectively and hit record.

The first song: this “Cudi Zone” x “Memories” x “Day N Nite” turn-up medley before the term turn-up was invented. That’s how this happened for us and Cudi and the Austin crowd delivered a memorable, energetic relationship. Cudi always brings it live and seeing him perform in this semi-intimate, and very surprise setting, is easily a top 5 concert experience as a whole that I’ve ever covered in Gowhere history.

Alas… it’s never not fresh to bring back a classic from time to time…