Eminem “Phenomenal”

On the heels of his collab with Gwen Stefani earlier tonight, and the launch of Apple Music a couple days ago, Eminem drops his new visual for “Phenomenal” — a cinematic, 7 minute action thriller exclusive to the new streaming service.

No embed here, but update that iOS to watch it and it’s well worth it. If you don’t take the superhero moves too seriously, you’ll appreciate the fun action scenes that are crisply shot and enhanced by some special effects that are cool, but you should also not take too seriously.

Eminem is a badass though through an unknown Asian cityscape (also a badass setting). There’s a comedic break in the middle as Eminem miraculously lands in the car of actor Randall Park, whom he perhaps got to know in his cameo in The Interview. To top things off, we get a Dr. Dre cameo as the fantasy action thriller comes to a fitting close. I enjoyed it, and like I have written all month, “Phenomenal” has really grown on me as my go-to motivational jam right now. Watch and gain a new appreciation for it too.

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