Just Don x GQ

The big-time looks for Don C and his Just Don cap conglomerate continue to add up. Sitting down with GQ’s Will Welch at the site of one of the exclusive homes of Just Don — Barney’s New York — we get to hear from Don C himself on the brand as well as his tips on how to rock the lid.

Most interestingly is the full story of Don C’s original inspiration for the snakeskin caps: 80’s Chicago drug dealers. Ha! It’s a great story of where these caps derived from and an important one for our youthful creatives to understand too. I love seeing the Just Don caps everywhere and man, if I just had the bank, the collection would be in the double digits for sure. Enjoy the 3-part video series — all quick-hit videos that were fun to watch.