Here’s the latest from PUMA’s creative director Rihanna as she stars in this new “Forever Bolder” campaign. Bold is a good way to describe Ri-Ri. Explore PUMA’s site though for some of Ri-Ri’s first picks and be on the lookout for this ad in real-life on a PUMA storefront. I would definitely stop in the middle of jam-packed Michigan Ave. if this caught my eye. Ha!