A-Trak shares Kid Cudi collab origin

Just catching wind of A-Trak’s TBT/FBF instagram yesterday… he found an old e-mail from 2007 between him and Plain Pat, asking about one Kid Cudi. You know the rest.

But it really is crazy/cool to read how it formed… just like this:

(Bonus points for this Ralph Wiggum icon too. Ha!)

Beyonce releases birthday playlist

Thought this was so nice and heartwarming.

With today being her #BeyDay, Beyonce released a blog of a series of songs dedicated to her closest family and friends. Each has its own personal anecdote to let us in on why she chose it for Jay, Blue Ivy, or her Destiny’s Child sisters.

Here’s an example and go read and listen to the full playlist here. And hey, #HappyBeyDay!

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Add-2 ‘Prey For The Poor’

Sure, you may be up on Rodeo this weekend, but the album that you should let settle for Labor Day Weekend and beyond is courtesy of Chicago’s own Add-2.

His Jamla Records debut is out now on iTunes and Spotify — the cleverly titled Prey For The Poor.

14 tracks featuring labelmates Rapsody, 9th Wonder, Khrysis, and more. I’ll be sittin’ with the lyrics from one of Chicago’s most insightful writers and deliverers.

Having personally posted many of his new projects and freestyles over the years, it’s great to see today’s landmark release. Salutations! And stream above!

Kanye changed plans to perform mid-show at VMAs

One more tidbit from the Kanye 2020 speech at the VMAs the other night is an interesting ‘what if?’ brought on by one of the show’s exec producers at MTV, Van Toffler, said to Billboard.

Did you expect Kanye to talk for so long when accepting the Video Vanguard Award?

We originally thought Kanye was going to do a medley. Then we thought he was going to not do music and talk. Then, about two acts into the show, we thought he would do a couple-song medley. This is after the show started. Then, about an act before, we found out that he might not do music and just speak — but we had to be prepared for both, so we had a track cued up. We were in the truck and we heard this 10 minutes before he was to accept the award.

Is that the latest someone’s thrown you a mid-show change-up?

I think part of the magic and the unpredictability of the VMAs is that probably no other producers in TV would go into a show not knowing what their biggest award winner was going to do. We decided to be open to whatever Kanye wanted because he’s given us so many moments—unexpected ones. So we weren’t sure whether he would break into song or not. We had a track—he would have rapped to his biggest hits.

The track was ready, the speech was ready, and he just went on?

I’m not sure the speech was ready! He didn’t rehearse. I saw him on the red carpet beforehand, but he didn’t tell me what direction he was going to go in. We’ve learned to expect the unexpected. Someone from his camp was with us in the truck and he was surprised too. Nobody knew what he was going to do — or announce that he was going to run for president. We were all surprised. Even Taylor Swift.

Wow, how ’bout that? Did ‘Ye spontaneously come up with the idea to run for president?! This video shows a fan yelling it out to him moments before he made it public.

And even better, and unrelated to the above, some genius spliced Kanye’s speech and spun it into a very feasible Seinfeld opening. Hahaha. Best thing I’ve seen from the internet in a minute.

Will Smith stars in ‘Concussion’ (Trailer)

The movie that the NFL doesn’t want you to see.

Today’s first reveal trailer of Concussion stars Will Smith and already has the people talking this morning. Smith plays the part of Dr. Bennet Omalu, the man who discovered chronic traumatic encephalopathy (CTE), and chronicles his journey to get through to the NFL to take precautions and provide the necessary attention to the disease. The drama will certainly be informative and should only spark further discussion about the NFL’s lack of attention towards concussions throughout this season. Should be interesting to see Goodell get questioned about this now, huh?