A-Trak shares Kid Cudi collab origin

Just catching wind of A-Trak’s TBT/FBF instagram yesterday… he found an old e-mail from 2007 between him and Plain Pat, asking about one Kid Cudi. You know the rest.

But it really is crazy/cool to read how it formed… just like this:

(Bonus points for this Ralph Wiggum icon too. Ha!)

Dell Lounge #Lolla2015 [Photo Recap]

Concluding our Lollapalooza coverage this week is one last spotlight on what turned out to be my favorite Lounge outside the festival — the #DellLounge powered by Windows 10.

Dell took over one of the new Columbia College spaces for the weekend, conveniently on Michigan and Balbo to stop by on the way into the park. The Lounge offered visitors free refreshments and snacks, demos of the upcoming new Windows 10 operating system, games, the most creative photo booth I’ve seen in awhile, DJs spinning tunes (A-Trak and Morgan Page were there Friday and Thursday, respectively.) and much more. This, all on top of swanky lighting and design on the 9th and 10th floors of the building that allowed access to an outdoor deck overlooking Lollapalooza too.

The highlights: for one, we learned how to DJ. The Scratch DJ Academy was on hand, spreading awareness about their courses to actually learn how to DJ and produce music. For the students out there, I highly encourage checking them out. We had a lot of fun literally mixing in 90s hits from Puff and Usher to be heard for a portion of the lounge.

@Srirachana learning how to DJ.
@Srirachana learning how to DJ.

Also, said “most creative photo booth I’ve seen in awhile” — the Emoji Booth.

@Srirachana and I
@Srirachana and I
See? It's us!
See? It’s us!

Visitors like Srirachana and I flocked to play around with the various emoji pillows seen in the gallery above. We also noticed that with the attention to video games (seen on the 1st floor) the Dell Lounge was very attractive to the 21 and under crowd. Lots of youthful energy going around enjoying the music and the various learning perks of the Lounge.

For us, it was also a great first stop before getting to the fest and once again, my favorite experience outside the actual shows this weekend. Hope to see Dell at more festivals like Lolla in the future if they produce events like this. Be sure to scroll through my 20+ photos or so above to uncover even more!

The view from the Dell Lounge deck. Chicago!

ICYMI: All of our Lollapalooza coverage (show recaps + more!) gowherehiphop.com/lollapalooza

A-Trak shares old Kanye stories

The throwbacks continue today as A-Trak shared some fascinating old Kanye West stories as a producer for him during his stint as Kanye’s tour DJ from 2004-2008. This also doubles as a natural follow-up to today’s rare, unearthed video of Kanye and John Legend performing “Gold Digger” in 2003.

That’s because “Gold Digger” is one of the tracks A-Trak worked on and has a story to tell. Plus, introducing Daft Punk to Kanye for what ultimately became “Stronger” and also “RoboCop” on 808s & Heartbreak. These were all great, and if you want more, head over to A-Trak’s Genius page where he also shared tales of working with Just Blaze and Cam’ron amongst others.

Gold Digger:

Basically, I toured with Kanye from 2004 to 2008.

The College Dropout came out in February of 2004. I went to London in May of that year, for a regular DJ gig. There was a record shop in London at the time called Deal Real, which used to do these in-stores. They invited me to do one before my show.

On May 22nd, 2004, when I did my in-store, they were doing an open mic night for female MCs, a ladies night. A then-unknown Lady Sovereign rapped, and they squeezed me in there to do a DJ routine to promote my show. Samantha Ronson was there with Damon Dash because, at the time, she was signed to Roc-A-Fella. Damon said I was dope.

I played my DJ gig later that night, and did a routine with Talib Kweli’s “Get By,” which Kanye produced. The guys from the record shop were there that night, and asked why I didn’t do it at the shop. They asked me to come back the next day and do another in-store with John Legend, who — at the time —was Kanye’s touring keyboard player. They were saying word on the street was that Ye might show up, so I should do my Kweli routine. When I came back to Deal Real, Ye was there in the corner. I just did a beat-juggle kind of thing, DMC-style. I remember I grabbed the Nina Simone sample and looped it up and recreated the beat.

Kanye saw me do this routine with one of his beats, and got excited. That’s how we met. We talked after and he just said like, “Have you been on tour?” I said “Yeah,” because I’d been touring as a DJ for eight or nine years at that point. He said “With who?” I said “Just me, and my DJ buddies,” and he was like “No, no. I mean with a rapper.’ I told him as far as rappers I only toured with the guys I came up with, from Montreal. He was like, “Alright, well, I want to take you on tour. I need a DJ, I’m doing my first tour this summer, and my album just came out.” I was like “Yeah, I know. It’s very good.”

His first tour was opening up for Usher on the Truth tour, the year that Usher had the Confessions album with “Yeah!” and all those songs. I did that tour, and he just kept me on for every tour after. We became close. I was his ear to what was going on, whether it’d be the streetwear in downtown New York or cool music or whatever. And he’s just an inspiring guy for me. We would just trade ideas and resources.

There was one period where we weren’t doing Kanye tours, I was doing my own shows, and he was in the studio with Jon Brion recording the bulk of Late Registration. I knew “Gold Digger,” the song, because even on the previous tour he had the instrumental and the idea. He used to rap it to us all the time in the tour bus — he just hadn’t recorded it.

We got back together to play the Sasquatch Festival, and were catching up in the trailer. He said, “Let me play you something. I put my vocals on all these songs.” For “Gold Digger,” he had this rough version, but it felt too pop to him. He wanted to give it some hip-hop cred. I had an idea for a scratch, for the part where he raps “Get down girl, go ‘head, get down.” I knew which sample to use. He said, “I think it could be cool. We’re going to LA this week to finish things up.” But he was over budget, Def Jam wouldn’t pay for any more flights for that album.

Next thing you know, it’s show time at Sasquatch. At the last minute, he gave me the track for “Gold Digger,” because he wanted to perform it. I ended up live-auditioning. I pulled up the sample for “get down” and I scratched during the choruses, and as soon as we got off stage he was like “Alright, you’re coming to LA, we gotta record this. I’ll pay for the flights, I don’t care.”

I went to L.A. and recorded the scratches, and the rest is history.


I gave him that sample. I’m the culprit. And I didn’t want him to sample it, that’s what’s funny.

It sort of happened because Swizz Beats sampled “Technologic” for that Busta Rhymes record, “Touch It.” We were on tour in Europe in 2006, spending a lot of hours on the bus listening to the radio. Kanye heard “Touch It” and thought that beat was cool. I said, “He just swooped up Daft Punk.” And Ye said, “Who?” I just couldn’t believe that Kanye had never heard Daft Punk.

We kept touring, and months later he called me one day and said, “Are you by a computer? I’m going to send you something.” He sent me the instrumental for what became “Stronger.” I remember calling him back and being like, begrudgingly, “Alright, you flipped it, it’s dope.”

He made the beat and spent months writing and rewriting his verses. At the end, he decided he wanted me to scratch on it, sort of an “it’s only right” kind of thing. So I have a small four-bar scratch solo towards the end, which you can barely hear.

Scratching, and the choice of scratch samples, hadn’t adapted to the new sound of music yet. People still scratched the same scratch samples from the eighties and nineties that come from James Brown records and the like. Meanwhile, music was becoming synthetic. I felt like we, the scratch DJs, needed to create new scratch samples or adapt our choice of samples to a more electronic sound. I put a phaser on my scratch to make it wash with the synths a certain way. It barely sounds like a scratch, which was the intention.

There’s an openness about Kanye. Early on, because he sampled the Doors for Jay-Z and things like that, people thought that he knew more about “white music” than most rap producers. But some of those things were accidents. He’s just good at spotting something good. His girlfriend at the time played him The Doors. Kanye didn’t grow up listening to classic rock, but when something falls in his lap, he knows if it’s dope, and knows when to make a beat out of it.

Around this time, he also did his blog, which I still think is one of the best things he ever did. He would learn about shit like architecture and post about it, and his fans would learn about it at the same time as him. He didn’t really know that stuff beforehand. What’s great about Kanye is that you get to witness him soaking up knowledge.

When we got to the hotel, I said, “Dude, sit down. I’m going to play you some great music.” And when I played him “Harder, Better, Faster, Stronger,” he was like, “That’s so dope, play it again! I’m going to sample that!” And I said, “No! Wait, what?” I guess I still had a nineties mentality in terms of sampling, where you’re supposed to find unknown records to use, the way that Q-Tip or The Beatnuts would dig up something that nobody knew before.

In hindsight, Kanye was right and I was wrong. By the 2000s, culture accelerated so much. You couldn’t think in terms of authorship. The whole concept of authorship doesn’t exist anymore. I think Kanye had a very current view, like, “If it’s dope, I’ll flip it, and put my stamp on it.”

Later on, we were planning a tour after that and we were pulling up samples and things to add over songs in the live performances. I pulled up the acapella for “Harder, Better, Faster, Stronger” and he just looked at me like “There’s an a-capella?” And said “Yeah, it’s on the 12-inch, everyone has it.” He said, “Do you know how much we struggled to mix that fucking beat because I sampled it with the drums in it from the breakdown? You mean to tell me that there was a fucking acapella?” In the Daft Punk original, there’s a breakdown with just the little compressed drums and the vocals. He sampled that and put his drums over it. The big challenge was how to work his drums around the drums in the sample. That was funny.


I stopped being Kanye’s DJ gig in early 2008, and jumped on some of my own tours for a while. When I caught up with him later in 2008, he was just finishing 808s & Heartbreaks, even though had just started it a few weeks prior. He made that album fast — it was a feeling and an idea that he wanted to just jot out on paper and wrap up.

But, as usual with Kanye, there are always two or three songs that he’ll be struggling to get right, and he starts delegating them to other people. Something wasn’t quite right with “RoboCop,” he thought. The beat was constant the whole way through, and he wasn’t sure about that. He was listening to TV on the Radio, and had become friends with one of the guys in the band. He said something like, “How would someone in one of those bands arrange this song? I’m producing it too much like a rap beat.” I said, “Why don’t we take the drums out for a whole section and let the strings live? Let’s forget about hip-hop production tropes or whatever.”

While we were working, he would just call me many times a day. Ye was on the other side of the world, in China, so I got calls at the oddest hours. He just wanted to try more stuff. Even once we took out the drums entirely for the second verse, he still wanted to try new things. “What if we did this? What if we did that?” I would get these calls from Kanye at like 4 in the morning and I’d pick up. My girlfriend at the time would just look at me like “Really, you’re taking this call?” I remember telling her that I was like the detective who gets the call in the middle of the night. That’s how I felt. When you’re working with Kanye, you feel like you’re a part of this greater mission.

So I worked on “Robocop.” He hadn’t really started crediting everyone on those albums. I feel like Cruel Summer is when he suddenly put everyone’s names on the album’s credits. But there’s definitely some songs from albums before that where I helped out here and there.

What’s super interesting about Kanye’s approach is that, yeah, he does ask everyone. On the one hand, he’s super confident because he knows at the end of the day that he’s the only one with the vision of what the song should be. On the other hand, he’s honest enough about his own limitations that he doesn’t let his cockiness blind his sight. He knows that if he brings some of the greatest people into the room, the end work will be better. He’ll ask anyone — a bystander, someone’s girlfriend. “What do you think of this? Okay, cool. How would you do those drums?” And then he puts his confidence cloak back on and assembles it. It goes back to questioning what the term producer is. Because ultimately, he could choose to not even list any of the people around him, and just say he’s the producer, because he’s the one with the idea. I like the statement of the team effort, though.

Kid Cudi MOTM3 in progress…

The Man on the Moon series is officially continuing… Installment number 3 is underway after Cudi, over Twitter, successfully assembled the team like Will Ferrell in Anchorman.

Above is Cud pictured in the studio with Emile today, just one day after receiving confirms from Plain Pat & A-Trak that they’re in to start working on the album. Dot Da Genius, presumably too. I’m trying to remain even-keeled but these people making music together has a high success rate. Keep MOTM3 in the back of your mind as 2015 progresses…