Rita Ora x adidas Originals

Rita Ora took to Instagram today to announce an official collab with adidas Originals. Any keen follower of Ora knows she’s been building with adidas, but now it’s to the extent of her own designed sportswear collection.

It’s official my first collection for Adidas!!! Yes finally! Me and my team have worked so hard together to create the best sexiest coolest sportswear possible. Please enjoy it and bots it’s time to takeover!#Botsuniform @adidasorginals #O #unstoppable

Good news for Rita Ora fans, and yet another example of the crossover between hip hop and fashion.

Rita Ora x adidas Originals coming soon...
Rita Ora x adidas Originals coming soon…

Pharrell signs with adidas

First Kanye, now Pharrell. adidas is clearly on the come-up in a major way.

Says Pharrell:

Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.

The collection will launch in Summer 2014 and will include Pharrell’s Bionic Yarn, which turns ocean debris into usable materials.

This should be a fresh collab. I always vibed with P’s fashion sense, giving him a pass for the buffalo hat though, and so I think the new adidas Originals will be something all the cool kids will be wearing this summer. Video from adidas announcing the collab below…

ICYMI: Pharrell’s honest new interview with GQ