Lecrae’s Anomaly has reached its next level of post-promotion as Lecrae drops a powerful video for the tri-perspective “Welcome To America” and also performs “All I Need Is You” on GMA. If you need a break from Kendrick’s lyrics this month, revisit Lecrae’s album. Both of these videos should reel ya in.
“‘Welcome to America’ is a special song because I think everyone has a unique perspective on America,” Lecrae explained to MTV. “I wrote the song from three different perspectives, so there’s three different people who have different perspectives of what America is.”
“You’ve got a guy who’s from one community, another guy from a completely different community and then you’ve got a person who’s not from America and [it’s] their perspective on what America is. Everyone sees it differently, through different lenses, and it makes us stake a step back and look at ourselves.”
Rounding out the week on Jimmy Fallon was Lecrae, as he made his second appearance on the show performing one of my favorites from Anomaly — “Welcome To America”.
What a powerful song to perform on a national stage like this. Can only imagine the casual viewer’s reaction. The grand U.S. flag gracing the background drives home the lyrics even more, on top of Lecrae’s flawless delivery himself. One of the coldest beats off the album too and that translates on TV also. Watch above ICYMI and you won’t be disappointed.
3 Grammy nods for Lecrae, by the way. Let’s see if he cashes in next month.
On the heels of his #1 debut for Anomaly, Lecrae lets listeners in on his track-by-track insight in this provocative new collab journal with the photo editing app giant, VSCO. I first and foremost enjoy an artist’s deeper insight behind each track on an album, and in addition to sharing that in the journal, VSCO took things a step further with a photo response to the track and Lecrae’s thoughts. The results are an artistic interpretation that I simply love to see and should continue the conversation on Lecrae’s stellar album. Here’s an example, stemming from the re-designed album art above, for “Outsiders”.
We have all felt that hunger to be known, meaningful, and have purpose. Sometimes we allow social circles, teams, jobs, money, or possessions to define that purpose for us. This is an ode to not allowing our acceptance by others to give us meaning. We were made for more than that. Tyler Durden in the movie “Fight Club” was on to something when he rejected the status quo. The question for many after this realization is “Where DO I find my purpose?”
The visual interpretation of this track comes from the VSCO® team. It is a reflection of the photographer’s personal experience with the song, and seeks to complement the listening experience. Note that the following comments do not necessarily represent the views or opinions of Lecrae or Reach Records.
No matter where you are, there exists a culture of “insiders” and “outsiders.” This was extremely evident for us while traveling in Haiti. We noticed the idea of being an outsider was enforced by the walls and bars on many homes designed to keep unintended visitors out. With the concept of “standing outside of your prisons” in mind, we decided to shoot from the perspective of inside looking out.
And that’s just one of the tracks broken down by Lecrae x VSCO. Click the link below for more! *applauds*
Big and well-deserved congrats goes out to Lecrae for his first ever #1 album! Anomaly sold 88,000 copies in its debut week — good for that Billboard 200 #1 spot and narrowly edging Maroon 5’s V, with 80,000 in its second week (a 51% decrease). Batting 3rd: Jhene Aiko’s debut album, Souled Out, selling a strong 70K and topping the R&B/Hip Hop Albums Chart. Jeezy’s Seen It All, having been released on September 2nd, sold 33K more copies this week, good for #6 overall.
Back to Lecrae, here’s perhaps the most impressive fun fact of his charting career:
“While Lecrae, 34, might not quite be a household name — he’s yet to chart a single on the all-genre Billboard Hot 100 — he has sold 1.4 million albums and 2.9 million track downloads.” (via Billboard)
Wow, that definitely speaks to his loyal fanbase. Get caught up on Anomaly — it’s a dope album from beginning to end and in the running for my favorite hip hop LP of the year through September.
Here’s the song of the day so far as Lecrae drops a stellar preview of his upcoming album, Anomaly, dropping in full September 9th. “All I Need Is You” possesses an addicting, sped up soul sample that croons the song title and Lecrae cleverly raps around. The mix of tight raps and harmonizing make this a great look for any casual fan and a *Tibs Fav. for sure.