Diddy & Cassie NSFW perfume ad

So, here’s something unexpected.

Diddy has a way of promoting his new perfume 3AM and the whole concept of this ad, directed artfully by NABIL, is what Diddy and longtime girlfriend Cassie do at the late hour. Diddy explains it more eloquently to Style.com below:

It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.

So yeah, NSFW. And they definitely pushed the envelope. I mean, Diddy gets to second base a times here, hah!

http://player.cnevids.com/embed/5543d23861646d569d1a0000/5200037d57af82a3eb000002

Diddy & Snoop Dogg LIVE @ MSG

Last night was a great moment for the hip hop culture as a couple central figures in the perceived east coast-west coast beef of the mid 90s headlined Hot 97’s Tip-Off concert at the illustrious Madison Square Garden for All-Star Weekend.

None other than Diddy & Snoop Dogg.

Legends of each coast were surprise guests from Dr. Dre to Lil Kim to Nas and many more. Plus, Kanye and his G.O.O.D. Music crew high-tailed it from the Flatiron building to be surprise guests here too. Watch an official, 15 minute highlight package of what went down last night below.

Diddy vs. Drake in Miami

Conflicting reports on the cause, but a bunch of eyewitness accounts say that Diddy slapped or punched Drake outside Club LIV last night in Miami.

MMG’s DJ Sam Sneaker said that Drake had to go to the hospital with a separated shoulder and that the fight was not about Cassie. Breakfast Club also recaps it below, more via TMZ.

More Drake drama this weekend as, in case you missed it, Chris Brown accused Karrueche of cheating on him with Drake while Chris was locked up. He later apologized to Karrueche saying he was out of line and emotional. Drake also denied it to TMZ saying he was only talking to Karrueche to hook up with one of her friends. Ha! I don’t even know man.

http://www.worldstarhiphop.com/embed/75783

UPDATE: Two more reports on the Drake-Diddy fight today are confirming that Drake went to the ER for his shoulder, a re-injury, and that the fight was over the “0 to 100” beat.

Via TMZ:

Our sources say, producer Boi-1da had given both Diddy and Drake a song to record more than 8 months ago. We’re told Diddy sat on the song, which frustrated Drake because he wanted to record it. So recently Drake recorded the song on his own and it did well, which pissed Diddy off.

Diddy saw Drake at LIV Monday for the first time since the song was released. Sources close to Diddy say he confronted Drake, who just blew him off, and that’s when Diddy said, “You’ll never disrespect me again,” and then punched him.

We’re told Drake ended up at an ER because in the ruckus he hit his shoulder and exacerbated an old injury.

Via E!:

“Diddy goes up to Drake’s car and asks him to roll his window down. Drake rolls it down. They start talking and then Drake gets out of the car and they continue talking,” one source tells E! News and adds that all of a sudden, Diddy hit Drake. Security rushed the scene and the eyewitness says Diddy went back inside the club and acted like nothing happened.

UPDATE 2: Video surfaces of Diddy saying “0 to 100” was stolen from him, and Drake puts up a cryptic Instagram photo, with his shoulder hidden under a robe. Shouldn’t he look more IDGAF than sad though?

http://cdnapi.kaltura.com/index.php/kwidget/wid/1_z7bg7eni/uiconf_id/6740162/st_cache/62610?&

They're either talking shit about you or stealing the shit you're talking…either way the name been poppin

A photo posted by champagnepapi (@champagnepapi) on

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Various Artists “Don’t Shoot”

A la Game’s Michael Jackson tribute track (Remember that one?! Loved that one.), he recruits an incredibly big lineup of big names for a tribute to the fallen Michael Brown in Ferguson, Missouri. It naturally took a lot of time for all these artists listed above in the cover art to do their thing and yet, the song still impacts at a time when a message this big and delivered by this many big artists can really speak to the people. Can’t knock that sentiment right?

It’s hard to pick my favorite raps from this one, but I will say that TGT’s singing contribution is the perfect break between each series of verses. Keep your ears peeled.

Diddy f/ Meek Mill “I Want The Love”

Diddy takes to a Switzerland forest for the new video to his Meek Mill-featured, Young Chop-produced single “I Want The Love” off his upcoming album, Money Making Mitch.

I share you’re thinking of, “You had me at Switzerland forest.” Directed by Elf Rivera.