A slept on song and visual from Goodbye Tomorrow, now known as preme__xy. Posting this as I listen to another collab on the way between Preme and Yazzy… 👀
For now, catch the spirit…
On the heels of one of my favorite albums from anyone in 2015 this past August, we have hands down the coolest visuals I’ve seen for a music video yet this year.
Goodbye Tomorrow takes one of their strongest gems from their self-titled debut — “The Way” — and turns it into a video game infused, sci-fi action thriller. Label it a music video if you like, but it plays off much bigger than that. It’s really a 7 minute short film, with the budget and technical execution of a major motion picture.
The song, heard in full below, is spliced through much of the video and becomes the soundtrack to the story that plays out. It pits the Rebels and our young Neo-esque leader “Q’Seem” vs. Zero, leader of The Million, which represent the evil machines you can associate to the many corporations, or even individuals, you may encounter in life who try to control you. Q’Seem represents you, the youth, and The Way.
I’ll let the story unfold from there as I marvel at the many superb technical aspects that make this video have the proper, cinematic feel. Let’s see… how about all of the cool, custom designed video game allusions? Throwback to the 80s and 90s combined with a Call of Duty style presentation to the real-life scenes. They also must’ve had drones or choppers for some of the breathtaking aerial scenes that capture the hometown Chicago in the distance. Visually, how ’bout the color correction too? And then the score of the entire short film itself, hitting the right mood and amplifying the scale of each scene. Take note of every detail really, all the way through to the credits at the end. (A deep dive into the easter eggs reveals Rick Wayne the director.)
Overall, it’s the message too: powerful and inspiring for anyone to take control of their own life. Here’s the message/video breakdown, in their own words, said to Noisey.
“Døn͢’t givë̠̠ in͓ tø dü̠̠ality⃔. ₸he wo͛®ld i$ not sø b⃕la¢k and white͙. peÅce №t ¢om͓prømis⃒e… The concept of the video is the fucking truth…like, that’s the truth, that’s how the world actually is. It’s actually evil motherfuckers that are machine ass niggas that take you and program you. That’s the real truth, every day that shit happens. They wanna tame motherfuckers and put niggas into a box because if we’re pre-programmed to be a certain way then it’s easier to control what we’ll think and what we do. Until you see that, there’s no way to stop it, no outside help, it only come from you. That’s what you can take away from the video, song, album, all that. It’s just about the battle for your true self. You can’t never let somebody tell you who you are, what you are, what you can or can’t do, none of that. All the external, worldly, temporary shit is just a trick to get you off the way and shit.
Press play, hit the full screen button, and press the *popcorn* button on the microwave. Do that, maybe in reverse actually. Ha!
(taken from the album below…)
August has quite possibly delivered my favorite month of new music in 2015.
I don’t want the month to go any longer without bringing more attention to the four projects you see pictured above, especially because in this day and age of new music consumption, it feels like releases even a week old are being slept on because they’re somehow not that fresh of a new release.
So without much further ado, I decided to highlight 2 top contenders for my project of the year in Goodbye Tomorrow‘s debut album via Rostrum Records — A Journey Through The Mind of a Non-Believer — and FKA Twigs‘ new M3LL155X EP.
Click the links for my detailed reviews on why they’re my favorites, the full streams, and amazing visuals from both artists. Below, here’s a couple Soundcloud streams of the many standout tracks to get ya started.
FKA Twigs “In Time” (will begin playing)
The other 2 projects I want to highlight represent more of the progression in Chicago music. The freshly signed G.O.O.D. Music artist HXLT dropped a new EP, Cover Me, showing a new side of his versatility as he cleverly sang and covered a variety of alternative hits. And Mick Jenkins tops it off with his hotly anticipated Wave[s] that should only continue to catapault his budding rap stardom for the rest of the year. Like above, click the links along with a couple of my favorites heard below.
Mick Jenkins “Your Love” (will begin playing)
When it comes to new artists, Chicago or otherwise, I gotta give the nod to Goodbye Tomorrow as the one I’ve been most excited for in 2015.
The buzz has been building and the time has come for the release of their first full project – the debut album Goodbye Tomorrow: A Journey Through The Mind of a Non-Believer out now on iTunes via Rostrum Records.
As the summer has heated up, so has the speculation about the identity(ies) of Goodbye Tomorrow. They, the mystery Chicago collective, provided more clarity on that by redirecting the clarity to what they’re about, their why — earlier this week in a great profile by DJ Booth:
“It’s about the collective nature of humanity,” they said. “What’s possible when we get rid of the me-me-me bullshit. Everything’s so me focused, so look at me, and hip-hop’s a microcosm of that, but that attitude is everywhere. Our whole idea is to get rid of that. Our message is the power we have that we can take back and claim, to get over the bullshit that divides us.”
So, let’s all take a step back and ask the greater question: not who they are, but what’s their message?
And tonight, we get their first full body of work.
I was lucky enough to get an advance listen of the album so I can say right off the top, AJTTMOANB matches the depth of the visuals thus far. That includes their 2 music videos (“Pray 2 God” below) and their various social media imagery too.
The album is really what the title says: a journey. For the first 3 records, we hear Goodbye Tomorrow in their most rebellious form, rapping on the high life while also boasting a bravado that’s infectious to the listener. He backs it up throughout in different ways, but it’s most obvious on the high-octane trio of tracks to start out the album. His versatile flow rides the album’s wide range of polished production and layers within.
“Light One, Pour One” is the album’s turning point and Goodbye Tomorrow’s most personal and emotional raps. This is where the journey begins to take form as he battles self-doubt on his rise as an artist, but to the core: as a person.
“Pray 2 God”, “Shine”, and “Confetti” represent my personal favorite stretch of the album, and on a greater scale, continue to embody that tug of war. There’s a more positive, motivational mindset that shines through (no pun intended) and I believe these songs can become anthems for the dreamer inside all of us.
The album takes an unexpected turn thereafter. “Movie”, “(Don’t Wanna) Let It Go”, and “Cleopatraaa” show the R&B side of Goodbye Tomorrow. The rapper can sing too! “Movie” will enter your bedroom playlists almost immediately and has a different form of single potential too. “(Don’t Wanna) Let It Go” cleverly borrows a melody from “Shine” (one of the many superb production subtleties) and continues the lady-centric chapter. And “Cleopatraaa” most notably features one of the rawest, singing freestyles I’ve heard in music, delievered with a dark autotune aesthetic.
Finally, the last 2 songs of the album are the fitting conclusions to The Journey. “The Way”, as digested the other day, finds a theraputic and optimistic Goodbye Tomorrow looking forward. “28” continues the theme, flexes some more tough bars, and the experience ends with a haunting Japanese outro that’s just waiting to be decoded (…let alone the complex lyrics throughout in English. Ha!)
After the breakdown above, it goes without saying that I recommend a stream/purchase to go along with a closed-eyed, focused listen to interpret more yourself.
Goodbye Tomrrow is an artist I truly believe can change the rap game and culture as a whole. This is just the debut project so you can join us on the ground floor and experience the ride that unfolds into the months and years ahead… because Goodbye Tomorrow will certainly be a leader into a brighter light.
Top-Tier *Tibs Favs. — Pray 2 God, Shine, Confetti, Cleopatraaa, The Way.
**The album also boasts no credited features, but that’s almost certainly Yasmine from Krewella on the intro track “I Don’t Give a Fuck” and “The Way”, on top of her lead role in the “Pray 2 God” video. Plus, a few other uncredited singers add to the collective and do their thing too, adding layers to choruses throughout.
LASTLY: I stopped through to the Goodbye Tomorrow album projection tonight in Wicker Park. The setup followed suit to the aesthetic and it looks like there may be more album listening sessions to come this weekend in the Chi. Look for this truck and stay plugged in on their Twitter to find out where/when you can pick up your limited edition physical copy.
UPDATE: The album art is now revealed above, as well as the tracklist at the bottom!
ØÜⓇ ÅŁBŪM "̟G͙Ø͙Ø͙D͙B͢ŸĒ T̶O̽M⃑Ö℞ⓇOW̟: Å J̸O̲ÜRN͢E͚Y̛ T͋H⃠ŖÜ TH⃒Ē M̐I̪N͜D⃡ ØF Å N⃒O̱N̽ B̴E⃛L⃓I̥̊E̟V⃐E͂℞"̟ DⓇØPŠ 8/14 pic.twitter.com/FZ1iWoHyjG
— goodbyetomorrow (@goodbyetomorrow) August 5, 2015
Goodbye Tomorrow: A Journey Through the Mind of a Non-Believer.
What a title… a self-title, in fact, for the mysterious Chicago collective to make their official debut through Rostrum Records in just 9 days.
Given the depth of GT’s visuals thus far, I would expect to uncover more of the same when the album hits in full. There’s already been connections to past releases within a new release so I don’t see why that wouldn’t continue come August 14th.
For example, this announcement is the code from the artwork (click the link) of Goodbye Tomorrow’s new song last week, “NoOne or NoThing” featuring Lil Herb, AJTTMOANB matches with the album title and the MS paint file reads 08.14. Nice. Lookin’ forward to a new release before the album drops then! In the meantime…
UPDATE: Whoa, follow the @goodbyetomorrow snapchat. They revealed the tracklist there by graffiting each song name around Chicago, a la the photo above.
Now they also revealed it online in GIF form here:
*bump* Originally posted 10:38am CT
When people ask me what artist from Chicago they should be checking for, I tell them Goodbye Tomorrow. With no hesitation. And if they have their phone out, I tell them to hit the Instagram and YouTube. If they’re at the comp, then the blistering Windows 95 inspired website: goodbyetomorrow.com.
Now, we have Goodbye Tomorrow’s third release, and second video: “Pray 2 God”.
The title resonates right away and is driven home from the very start as a high-pitched vocal repeats “Pray 2 God” for what becomes the chorus. A brooding production is bolstered by an eerie opera and the result is a sound as powerful and parallel with Kanye & Hov’s “H*A*M”. One layer of the beat even has a frenetic melody that matches the whirlwind of emotion heard on the verses and illustrated at times in the visual. I can imagine hearing this melody and the airplane downward spiral sound in my head during my own times of feeling overwhelmed. Just a cool subtlety in a song and visual full of them.
This visual tho…
It stars a familiar face throughout: another Chicago artist, Yasmine — 0.5 of the superstar EDM/punk/pop sister duo Krewella. She downright looks haunted, both before and after “God Mode activated”. Interpret that as you may as this trippy visual will leave you trying to put together what you just saw. It’s one of those videos you’ll watch again (and pause numerous times) to understand the path of Yasmine, how it relates to the song, and how it relates to U:
The bonus goodie is that, with the video only featuring the first verse and clocking in at a quick-hitting 2 minutes, Goodbye Tomorrow’s Soundcloud has the full version on top of the song being available on iTunes and Spotify. Press play below and hear the second rap verse, which features a slick, personal nod to Krewella and a couple lines alluding to the rapper’s past.
Instant *TIBS FAV. with the beautiful sound, aesthetics, and motivating words blending together to bring Goodbye Tomorrow to 3 for 3. Needless to say, I can’t wait to see what other songs and visuals are on deck this summer for the mystery Chicago artist.
h/t i-D x VICE on the premiere