New visuals for Jay Rock’s title track, a dark one at that which features SZA in the opening scene and.. is that a new song?
The Money Trees sequel reeled in rave reviews last month and now we have a dope visual to match. The ending scenes with Jay Rock walking is the most powerful and unique moment from the video so stay tuned all the way through.
We’re not yet 24 hours removed from last night’s TPAB drop and more good news is coming for TDE fans.
Head honcho Anthony “Top Dawg” Tiffith tweeted that Jay Rock’s album is still coming and if it’s like his effort on “Pay For You” (his verses are up there with Kendrick’s) then I think we’ll all be happy.
Meanwhile, Tiffith was also in a positive mindframe to attract 1 million copies sold of To Pimp A Butterfly and honestly, I feel like it’s got a chance. Hopefully the iTunes hiccup last night (and again today) won’t affect sales too much.
Serena comes from the same city I come from, so I know the pain that she feels. I know the loss that she has. That was my approach on the record. You gotta pull from that. You gotta pull from everything that you hate about yourself, everything that you hate about where you come from, and turn it into something positive.
– Kendrick Lamar
Beats By Dre provides a sweet, introspective sit-down with Jay Rock & Kendrick Lamar, plus producer Sounwave and TDE’s Ali, as they all discuss the inspiration for the aggressive and real lyrics and how the beat was formed around it (and vice versa.)
For any nerd of the creative process like me, you’ll enjoy this as the video provides some new insight and a pretty clear story of how “Pay For It” (long been in the rotation) came together. Starting with some true words from Kendrick above. The way he and Jay Rock conclude the video is pretty neat as well, I couldn’t help but nod my head in agreement. I just wish they sat down with the singer Chantal for the track because her vocals are a big part of why I like it too.
On the heels of last week’s “Pay For It”, and the subsequent spot in the Beats By Dre commercial, Jay Rock releases the video for his first release off his upcoming album today in “Parental Advisory”. Looks like it’s definitely Jay Rock’s turn to break out in TDE.
Directed by Dave Free & Christian San Jose.