Review: The Carters “Apes**t” Is Beyoncé and Jay Z’s First Video From Their Joint Album

Review: Branding as icons in front of iconic pieces at the Louvre like the Mona Lisa, Nike von Samothrake, and the Great Sphinx of Tanis.

…But what are they actually saying in this song?? The visuals are really artsy, set design is on point, and I appreciate that they are creating beautiful imagery at Louvre. I even enjoy the beat, their delivery, and subtle harmonies throughout.

But again what is this song about?! Thankful about making it? How do these lyrics represent that “Everything Is Love”? Expensive habits, ice ornaments, 35 chains, (glorifying capitalism, consumerism, fake shit) Smoke gorilla glue like it’s fucking legal (sniffing glue.. what?), Banana clips for that monkey business (promoting violence), Sippin’ my favorite alcohol (Alcohol ruins lives) Got me so lit I need Tylenol (prescription pills destroy mental health), they wishing they equal (being better than other people) I don’t give a damn ’bout the fame (ya you do) -> Hang one night with Yoncé, I’ll make you famous.

I know Beyonce and Jay Z are intelligent people, and are at heart positive and promote positive things, but this is something fake. They know how the law of attraction works, they know what they are doing. This song is a good example of how a very well packaged mask of positivity is used to promote negativity. Everything about the branding of this video looks positive, everything except the lyrics… what they are saying in this song is by definition not positive.. it’s ego glorification. It’s what is popular, will hype people’s egos up, make The Carters more money, and promote the same negative bullshit that is actually destroying people’s lives. I know people that pretend to be positive just to glorify their ego to make others think they are such amazing people, when in fact they don’t actually care about any of it. They only care about glorifying themselves in any way possible. #cloutchasers

The album is called ‘Everything Is Love’ — then why are they lyrically promoting hate? They are branding with icons at the Louvre, but their lyrics are not iconic. Words become things. Words feed the subconscious mind to create a reality that reflects those words. These are the two most popular artists in Hip Hop setting an example that is lyrically saying to make it you have to negatively glorify your ego with a positive facade at the forefront. I’m not buying it like the brainwashed crowds. I can see through it.

That is not my idea of making it. I believe making it is world peace and abundance for all. Unity consciousness. Love consciousness. Equality in diversity. Redistribution of wealth. Mindfulness. Taking care of our planet and everything on it. Healthy habits of body, mind, and spirit. Not this fake shit.

Again.. I know Beyonce and Jay Z are spiritual and positively oriented, so I believe they are doing this to sort of fit in with the current culture… but if they are really about that Ascension life… then they need to take a closer look in the mirror and transform the remaining negatively that causes them to promote negativity in the guise of positivity. We really need good people to stand up and go against the grain of what’s “normal”. Peace and love to all, an honest critique.

PREVIEW ALBUM >>

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BONUS SINGLE: SALUD! >>   (3:33 time stamp)

Beyonce Made In America (Recap)

Last night, Queen Bey had everyone in Philly and social media buzzing with a thrilling 90 minute performance that closed down Made In America Fest: Day 1.

Here are a few highlights.

She quoted a powerful Ronda Rousey speech that led into “Diva”. This clip has made its rounds…

Hubby Jay Z was spotted emphatically singing “1 + 1” in the crowd. A. That’s awesome. #MarriageGoals. B. Wait, how does Jay Z arrive at the decision to watch it from the crowd. C. Do those fans know it’s him through the hood? Would love to be Hov there just stealthly going in amongst the masses. Cool to see.

One more clip and photos, including Beyonce’s sexy one-piece nod to the star of her hometown team: James Harden (who acknowledged it). I guess now’s not the best time to be repping Derrick. :-/

ICYMI: Beyonce “Crazy In Love (Shades of Grey Remix)” | Bey’s #BeyDay Playlist

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Made in America 🐝🐝

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Made in America 🐝🐝

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Made in America 🐝🐝

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Beyonce releases birthday playlist

Thought this was so nice and heartwarming.

With today being her #BeyDay, Beyonce released a blog of a series of songs dedicated to her closest family and friends. Each has its own personal anecdote to let us in on why she chose it for Jay, Blue Ivy, or her Destiny’s Child sisters.

Here’s an example and go read and listen to the full playlist here. And hey, #HappyBeyDay!

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Drake performs new verse at J. Cole’s Forest Hills Tour

Last night, Drake AND Jay Z were surprise guests for the last stop of J. Cole’s Forest Hills Tour. One video that’s sweeping the web today is a high quality capture of Drake’s cameo that featured “Know Yourself”, a small new set of bars spit a capella, and “Back 2 Back”. Diggin’ the energy and some of the creative, and personal lines telling more about what Drizzy is going through. I can’t relate, but dang, can only imagine, haha: “Paternity tests are from women I never slept with. I’m legally obligated if they request it.”

I mentioned Jay Z… just photos but here’s him on stage with both Cole and Big Sean.

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And ICYMI: Here’s Drizzy performing at the 1st annual Lil Weezyana Fest in N’awlins on Friday night. The one where TIDAL had to blackout Drake’s performance because Apple Music would have sued.

Jay Z had a 2Pac diss track recorded

Stop the presses, amirite?!

DJ Clark Kent, having collaborated with Jay Z in the 90s, revealed on today’s It’s The Real podcast that Jay Z had a diss record going back at ‘Pac for his name-drop in “Bomb First” (a HS bball pump up song for us, ha!), but it never got released because of Pac’s untimely murder. Obviously, that would have been in bad taste, but enjoy this tidbit from Clark Kent on it:

Jay did a record going at Pac but right as it was about to go out, son died. We performed it though. We was at the Apollo. It was…scathing. Crowds was like, oh shit.

– DJ Clark Kent

Here’s an old Jay Z interview at the time rising above the diss from 2Pac, spotted via DJ Booth (along with that artwork up top.) Chalk this scenario up to the “What If?” category if 2Pac had lived…

Jay Z wants out of TIDAL?

Jay Z is reportedly wanting out of his business relationship with TIDAL, according to Hits Daily Double. This, on the heels of Birdman’s $50 million dollar lawsuit for copyright infringement and multiple CEOs across just a few months. So basically, we’re all going to look at the TIDAL commercial with all the big stars in 20 years and laugh like it’s a cheesy NBA Converse commercial featuring the all-stars of the 80s. (Both below :D)

Jay Z & Will Smith making HBO miniseries

Jay Z & Will Smith are combining forces to create a miniseries on HBO centering around Emmett Till. The timing feels right for a project like this to be shared to younger generations who didn’t experience or were aware of this when it happened, especially amidst paralleled tragedies today. The premise/details via Complex:

The pair are behind an upcoming miniseries that will tell the tragic story of Emmett Till, the 14 your-old African-American teen who was murdered and mutilated in 1955 in Mississippi for merely talking to a Caucasian girl. Till’s murderers were acquitted, despite admitting to the murder later. The project is currently untitled, with no writers nor talent attached.