OVO Fest Recap: Drake roasts Meek Mill, brings out Kanye, Pharrell, Skepta, Future

Live updates comin’ in from Toronto as the expected star-studded OVO Fest affair is going off without a hitch… and going on with a bevy of guest stars.

Widely expected surprise/not so surprise guests Kanye West, Skepta, and Future all appeared. (UPDATE: Pharrell too. Didn’t expect that one!) The former sounds like he had his own concert within Drake’s concert, in fact. And to top it off, Drake roasted Meek Mill with a slideshow of MEMEs. (I led it off above with my favorite, and I’m sure there’s more.) The tweets/clips below, to be updated throughout the night. At posting time, Kanye’s set is still going on. Wow. (UPDATES on the top now as the fest closed with “Know Yourself” and apparently “Back To back” again.)

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And oh yeah, he performed “Charged Up” & “Back To Back”. Diggin’ this Cory Joe OVO jersey too. Gonna be on the court this year. Recent!

https://twitter.com/iadorewomen_/status/628398003649249281

https://twitter.com/crissles/status/628388610732085248

Oh, while we wait for “3Peat”…

https://twitter.com/YOUNGSAFE/status/628408248643645441

50 Cent watching this all unfold from his phone… haha!

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Same with Meek, smh.

Gotta clean my teeth b4 I talk dirty @affordablelookplus boston George!

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UPDATE: Pharrell a true surprise guest. https://twitter.com/thefader/status/628390556268396544

https://twitter.com/WordOnRd/status/628394336019947520

Thank you @champagnepapi #OVOfest 🙏🏾

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Ibn Jasper with the snap of the night:

YZY @ OVO

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YZY @ OVO

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YZY @ OVO

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https://twitter.com/TeamKanyeDaily/status/628385636509061121

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Pharrell x Zaha Hadid adidas Supershell

I couldn’t let the day get away without spotlighting the announcement of Pharrell x adidas Supershell. He links up with 4 artists to collaborate on a new, limited release on August 7th. These designs are already fresh and that’s even before you dive into the collaborating artist and Pharrell’s reasons for inspiration.

I’m particularly highlighting Zaha Hadid, given my architecture degree and the fact that she’s one of my favorite architects. The shelltoe is amazing and the yellow accents are subtle and on point too. In the video, there’s some flower print to the shelltoes and that certainly works too. Scroll below for the photos and the video wherein these quotables are derived from.

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More on the other collabs below!

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Pharrell “Freedom”

UPDATE: “Freedom” hits VEVO/YouTube today. Soooo freedom to watch it for everyone! (hehe, had to.)

In all honesty though, if you haven’t checked out this song/visual yet, def press play. Great intentions above!

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06.30.15: Apple Music has launched and, as expected, Pharrell accompanied it with a new, potential hit single.

“Freedom” has some substance to it, especially when you peep the powerful visuals to it on Apple Music today. I love the piano melody throughout and so video aside, I’ll be adding this to ‘My Music’.

Listen below, and peep the live debut of “Freedom” in Glastonbury from this past weekend.

http://www.bbc.co.uk/programmes/p02w074f/player

Apple announces new streaming service

UPDATE: Kanye West and Apple have been talking about bringing the exclusive release of his upcoming album SWISH to the streaming service. No deal has been reached, but with Kanye distancing himself from Tidal since its release, there is reason to speculate. (via Buzzfeed).

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Today was Apple’s annual summer keynote #WWDC15 and coming with it is the announcement of iOS 9, the “El Capitan” operating system for the computers, and the highly expected announcement of their new streaming service.

The deets: FREE for 3 months. $9.99/month after that (standard, and unlike TIDAL’s high prices.) Available June 30th, you can stream any song on iTunes on demand, create your own playlists, and listen to a 24/7 radio station anchored by Ebro in New York and Zane Lowe in L.A. amongst others.

Artists, like Drake and Pharrell who reportedly signed up with Apple’s streaming service, will be involved in the new ‘Connect’ feature where they will exclusively release music and videos. In fact, Drake was on hand in Cupertino (above), hinting that he’ll be using Apple Music in his plans for releasing his hotly anticipated album, Views From The 6. Nice jacket too, bro.

//platform.twitter.com/widgets.jsApple Music though seems more promising than Tidal, to be honest. But note too that this is coming from an Apple loyalist who has iTunes and music on the iPhone as his preferred players. I’m OCD on organizing my music library so I just never strayed from iTunes. Now, I may finally commit to paying a monthly fee for a streaming service, especially if Apple follows through on supporting the artists who are making music out their bedroom, as mentioned in the commercial below. After all, gotta listen to the indie artists we always have on rotation here on Gowhere as part of my stream service experience. We shall see come June 30th.

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🍎🍏6⃣💯❗️🔥💽 A photo posted by champagnepapi (@champagnepapi) on

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Drake & Pharrell to sign to Apple Music’s streaming service

Music industry news that broke sometime yesterday as Drake and Pharrell have signed onto Apple Music for their upcoming, revamped streaming service set to be announced next week at the Apple Conference. On top of that, Drake and Pharrell will be amongst the DJs for the new iTunes Radio features so get ready for more artist-curated playlists.

The interesting tidbit that was also revealed, at least previously unbeknownst to me, was that Drake was initially in on TIDAL but pulled out a couple days before the launch. The report in the New York Post also said that Drake would be paid $19 million for the deal. But Billboard‘s sources are quoted as saying, “Apple doesn’t normally pay artists for those types of collaborations.”