Kendrick Lamar Reebok Ventilator

Here is the first official look at Kendrick Lamar’s first shoe with Reebok — the Kendrick Lamar Reebok Ventilator.

And as you’ll notice, Kendrick plans to bring Crips and Bloods together with the shoe’s blue and red combo, inspired no doubt by his hometown of Compton. I dig the concept and it’s carried out well fashionably too. Look to see these on the streets in the U.S. soon for $143 and it looks like in the U.K. right now on Europe retailer Sneaker Baas.

ICYMI: Kendrick Lamar “Alright” [Music Video]

Kendrick Lamar “Be Ventilated”

No anonymous posts or spineless sub-tweets will do us justice. We, the people can no longer hide. The time is now and they know it too. For we hold this truth to be self evident. A wind of change is blowing in.

Kick off Monday with a new short film by Reebok, narrated by Kendrick Lamar, who delivers his message… and the change to come. Great stuff. Just watch and see below.

ICYMI: “King Kunta” [Music Video] | All interviews, things TPAB

Kendrick Lamar “i am”

Powerful words from Kendrick Lamar above, spoken word/narrated style, for a cinematic new video for Reebok, directed by Anthony Mandler. It’s an ode to Compton and celebrates the limitless potential of youth.

I’ve been vibing with Kendrick’s messages since “i”, then “Pay For It”, and now this. He’s definitely doin’ his part and I have a feeling this sophomore album will deliver if it’s along these lines.