No anonymous posts or spineless sub-tweets will do us justice. We, the people can no longer hide. The time is now and they know it too. For we hold this truth to be self evident. A wind of change is blowing in.
Kick off Monday with a new short film by Reebok, narrated by Kendrick Lamar, who delivers his message… and the change to come. Great stuff. Just watch and see below.
ICYMI: “King Kunta” [Music Video] | All interviews, things TPAB
Whoo, Reebok is cool for this one.
Enjoy last week’s surprise concert through the streets of L.A. wherein fans ran a 5K to watch Kendrick Lamar perform classics and new songs like “Alright” alike. This is the #GetPumped video in full, 48 minute HD quality.
ICYMI: Kendrick Lamar on The Breakfast Club | “King Kunta” [Music Video]
K. Dot and the Breakfast Club so you know what you’ll be in store for.
More specifically, Kendrick reveals how he got the 2Pac interview in “Mortal Man”, being a fan of Killer Mike, his relationship with fellow TDE members (with no features from them on TPAB, btw), and his actual relationship with a longtime girlfriend, and now, fiancé. Watch/run it in the bg below.
ICYMI: “King Kunta” [Music Video] | Kendrick Lamar raps unheard verse | reveals OG album title | Hot 97 Interview
Kendrick goes home as king in the new video for “King Kunta”. He and the homies just have some fun back in Compton and that means just feelin’ good with a group of people. There’s also motorcycle stunts. Just wish there were more of those.
But watch above and see Kendrick rappin with the guys in a circle or some ladies breaking it down alongside. There’s a clear Cali feel to the video too and I enjoyed the overall energy that emanated through the most. Plus, that vintage Patriots varsity jacket is pretty nice. Directed by Director X and the first video off To Pimp A Butterfly to date.
And also, this premiered in the middle of Times Square this evening. Pretty awesome.
ICYMI: Kendrick Lamar raps unheard verse | reveals OG album title | Hot 97 Interview
The Kendrick Lamar press tour continues with another new interview followed up with what you clicked here for — a new, unheard verse that didn’t make the cut for To Pimp A Butterfly. Fast forward to the 9:30 mark for that.
ICYMI: Kendrick Lamar reveals OG album title | The Full Hot 97 interview (40 min.)
More Kendrick press today as he sits down with MTV’s Rob Markman for a great new 10 minute sit-down (Pt. 1 of more to come).
The newly revealed tidbit is the headline — the OG album title for the sopomore album was Tu Pimp a Caterpillar. You see what he did there?
“That was the original name and they caught it because the abbreviation was Tupac, Tu-P-A-C,” Lamar told MTV. “Me changing it to Butterfly, I just really wanted to show the brightness of life and the word pimp has so much aggression and that represents several things. For me, it represents using my celebrity for good. Another reason is, not being pimped by the industry through my celebrity.”
Whoo, that woulda been cool too, but the Kendrick x Tupac influence is pretty clear throughout, of course with the “Mortal Man” 2Pac interview. Looking forward to more from this deep sit-down interview… keep it locked.
ICYMI: Kendrick Lamar x Hot 97 Interview (40 min. Video)
Above is Kendrick’s first audio/video interview since the release of TPAB and across 40 minutes, he covers a number of topics.
Here’s the rundown via Miss Info:
— Kendrick says the love that he gets in NYC is like no other. That’s why he’ll always come through — even if it’s just for one day.
— The “Butterfly” represents change
— K.Dot would go in for 10-15 hour sessions with live instruments and write the skeletons to his songs.
— The “King Kunta” video is all about fun and having a good time. He brought the cameras to his hood and let all his homies get some facetime.
— Kendrick really wants fans to take time and listen before they call his album an “classic”
— Kendrick: “Initially, I made my music for people in prison.”
— K.Dot wrote the lyrics to “Mortal Man” on tour with Kanye West
— A fan from Germany sent him the Pac interviews and he lived with them for a bit
— “For me, I want to make music where people will go back and listen to it a 100 times.”
— “That’s the best song I ever wrote,” Kendrick says about “i.” “Never in a million years, did I think I would make a positive record. It’s all God’s work.”
— The Kendrick and J. Cole album is going to happen (eventually). They still talk about it.
— “It’s up to me to bring balance,” says Kendrick Lamar about his purpose in the rap game.
— Right now, K.Dot’s fave song from the album is “Wesley’s Theory” (it changes every week)
— Kendrick: “This is ‘sophisticated Gangsta’ shit. This is the album that I always wanted to make. It’s what I grew up on. good kid, m.A.A.d city, I maneuvered through the cracks. I know what the fans wanted to hear.”
— George Clinton, Bilal, SounWave were all around for a lot of the recording process
— Most of the album was made in LA, “Hood Politics” was made in NYC
— Kendrick’s father played a lot of Ice Cube’s Death Certificate when he was a kid and that was a big influence on him
— “I’m a voice for everyone who can’t talk on a record,” Kendrick says about being honest in his music and addressing situations that he knows everybody can’t talk about publicly.
— ‘Don’t ever take my words out of context because I’m one of the only ones speaking for the streets,” K.Dot on Rolling Stone taking his words out of context.
I bolded out one line there to make sure you didn’t gloss over it. Watch the full interview above and peep the star-studded Hot 97 Summer Jam Lineup, also announced today, below.