The Weeknd wears Yeezy Season 1

Yeezy Season approaching, Fuck what, fuck whatever y’all been wearin…

Here’s our next best look since the debut of Yeezy Season 1 in the February fashion show and it’s none other than The Weeknd who models the line for Kanye and adidas, as presented by GQ. There’s also a video below with GQ’s style editors (Jim Moore and Will Welch) breaking down a few pieces and behind the scenes of Weeknd’s photoshoot. On top of the Black Lows that are coming this weekend, I need these Yeezy Boots for the Winter. I digress… scroll below!

At our fitting and photo shoot, you found a comfort zone with the Yeezy clothes pretty quickly. What did you like about them? Why do they work for you?
I really felt like he targeted someone like me. The camo, the army look, the black boots, the nonchalant kind of vagrant look. I relate to it. It relates to my story. Kanye is such a great friend of mine as well, when he asked me I couldn’t say no. It was the least I could do.

Read the full interview with The Weeknd x Yeezy Season 1 with GQ here.

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Photos: Richard Burbridge

Yeezy Season 1 Pricing

Yeezy Season 1 is gonna cost ya…

Here’s the rundown via Highsnobiety who reports with confirmation:

Cutting right to the chase, the entry level clothing goods, which consists mainly of hoodies, sweatshirts and the like, will be priced around €390. The knitwear will begin at €800 and wind up in the neighborhood of €1,500. Moving on to the most expensive part of the collection, outerwear will start at around €1,600 and reach a staggering €3,500.

Footwear, on the other hand, is more reasonably priced. While the Yeezy 750 Boost was already released for $350, the Duck Boot will fetch €450. We can also confirm that the low-top knit sneaker is officially called the Yeezy 350 Boost and will retail for an attractive €190.

Accessory pricing is also quite exorbitant. A canvas backpack will cost fans €450, while a leather version is set at €650. A leather bag will run you a cool €800.

Ok, what!?! As an apt Kanye apologist, I have to say these prices are outrageous. I know Kanye has repeatedly said in interviews that he’s not happy with where the price points are and that he hopes to eventually make his collection widely available and affordable *deep breath* BUT c’mon, how can it be this far off? From my understanding this is an adidas decision based on the costs of production and other things, but the price points being this high just contradict Kanye’s intention.

It also perpetuates the classism is the new racism that Kanye continually speaks on because only a handful amount of people are going to be able to afford the collection and thereby be wearing an additional elitist aura. I 100% believe Kanye when he says he wants to make this affordable and that he’s unhappy with the price points, but I just think this first rollout and first impression should at least have found more of a happy medium. $350 for the Boosts alone is high enough that while I think they’d be dope to rock them, I am not necessarily comfortable doing so being they’re so expensive and limited. The rest of the collection being way upwards of that is on another level ($210 for the Yeezy 350 Boost Lows are at least reasonable. Converting Euros to U.S. dollars actually increases the numbers you see above.)

adidas had to be wary of the effect of these price points on Kanye’s intentions and I’m disappointed that ultimately they decided the prices were to be this high. There has to be a better compromise for Kanye’s words to carry more weight and eventually get down to more availability and affordability. Hopefully I can eat my words above sooner than later and perhaps more info and statements will come out now to aid in that. That’s just my initial reaction, what’s yours?

Kanye West: The Robin Hood of Fashion

I don’t want to disrespect designers by calling myself a designer. I just think I have a vision of something that I want to do.

Kanye West sat with Style.com this weekend and talked all about his big week in the fashion world after the hotly talked about release of Yeezy Season 1 with adidas. When Yeezy talks, it’s very much intriguing and this is no different for even the most casual of fans of fashion.

‘Ye provides some clarity on his goals if they weren’t already clear for ya. He basically says fuck classism, fuck elitism, and he wants to provide high-end fashion for everybody — hence the headline that Style also conveys. Kanye is blunt, honest, reflective, and focused. This really is only the beginning.

As Kanye tweeted, please read. These are just a couple of the many quotables that reeled me in.

One of my dreams was to be the head creative director of the Gap. I’d like to be the Steve Jobs of the Gap.

BONUS: Kanye also tweeted this: a Hypebeast article “The adidas Plan to Take Over America”

ICYMI: Video + photos of Yeezy Season 1 | “Wolves” on SNL 40

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Kanye talks Yeezy Season 1 significance

On the heels of the resounding release of Yeezy Season 1 a few days ago, Complex got to sit down for a very interesting interview with Yeezy himself.

It all centers around fashion and features some really real nuggets on the impact Yeezy Season 1 has already had in the fashion world and, just as importantly in the bigger picture, the unknowns. I like some of the comments the interviewer James Harris made as well and overall, this is a pretty quick and inspiring read for any creative and anyone trying to see more quotes from Kanye.

The full interview is here and I couldn’t help but insert an excerpt that ends on 3 simple, powerful words that makes me look ahead.

But going back to the established dudes, you’re friends with a lot of fashion designers, like Riccardo Tisci, Alexander Wang, Olivier Rousteing… Have they given you any feedback on the collection?
They support me one hundred percent. They sent flowers, emails, and just love. They know I’m in that design office. They know I’m there giving an opinion. They know the concept of celebrity designer is so far out the window.

I feel like I’m Eminem, you know? You don’t think “white rapper.” You just think Eminem. You don’t think celebrity designer, straight designer, black designer, all these types of things that kind of held me back conceptually in being accepted as a designer. You just think of those words. But when those moon boots come out, you put them on your feet and just swag out and go somewhere with your friends, those words don’t matter.

I’m just happy that I was able to apply the mentality and passion that brought the College Dropout into existence. Now, I may finally have enough of a point of view and understanding to apply and create. Enough of a vision to make. There’s so many far more talented designers but I just have a perspective and a heart. And I’m gonna give all the heart and perspective that I can.

So what’s next?
More dope shit.

The Yeezy Season 1 video featuring “Wolves”

+ more photos of the collection at thepresentme.tumblr.com.

Kanye West f/ Vic Mensa & Sia “Wolves” (Full Preview)

Above: via adidas Originals

The Kanye x adidas Fashion Show just went down in NYC and more details and previews have naturally surfaced (scroll below for the Yeezy Boost Lows.)

The music takes the forefront as Kanye premiered track 01 off his upcoming album:

“Wolves” featuring Vic Mensa & Sia.

Wow. Look at ‘Ye branching out to another Chicago artist on the rise. Without much more ado, here’s a full HQ audio preview of the song and streamed fashion show.

UPDATE: Full, CDQ as part of the new adidas Originals official video. Starts at 8:19 mark.

I’m vibing with the booming production, by Cashmere Cat & Sinjin Hawke, and ‘Ye’s autotune carries the first third of the record with Vic harmonizing on the bridge. Sia comes in wonderfully afterward. And overall, this is a message to let digest as well. Between all three artists, they describe not staying too high and wild and learning from times that they do. It’ll take some listens, but knowing Sia’s past helps piece her part together as well.

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A video posted by Off-White c/o Virgil Abloh™ (@virgilabloh) on

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Kendall, Khloe, Alexander Wang, Cassie, Diddy, Big Sean, Pusha, Biebs all watching (not pictured: Rihanna, Jay Z, Beyonce... ya know, those guys) (via Complex)
Kendall, Khloe, Alexander Wang, Cassie, Diddy, Big Sean, Pusha, Biebs all watching (not pictured: Rihanna, Jay Z, Beyonce… ya know, those guys) (via Complex)
Alexander Wang, Rihanna, Cassie, Diddy, Jay Z, Beyonce, Kim
Alexander Wang, Rihanna, Cassie, Diddy, Jay Z, Beyonce, Kim
Jay Z & Kanye West
Jay Z & Kanye West
Kris Jenner, Big Sean, A$AP Ferg, Alexander Wang
Kris Jenner, Big Sean, A$AP Ferg, Alexander Wang

The first look at the Yeezy Boost Lows.

A look at the #YeezyBoost lows. Stay tuned to our site for more info!

A photo posted by HYPEBEAST (@hypebeast) on

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And the first look at the Yeezy Season 1 Collection with adidas.

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Sold out in a minute. #yeezy #adidas

A photo posted by TheRealMikeDean (@therealmikedean) on

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